MEET OUR DJs and Staff
Travis Hickman -- Swap & Shop 8-10am
Beginning in the radio business, in 1982, Travis, knew what it was like to start from the ground up. Being raised in a country-based home, music was always around. Since being raised in a remote country area, early morning rising was quite common, and the portable radio in the kitchen was always tuned in to WSM in Nashville, TN. He knew more words to the songs sung by the old country favorites like Bill Monroe, Charlie Louvin, Roy Acuff, Patsy Cline, Flatt and Scruggs and Hank Snow, than most adults during the same time era. Going into radio was like second nature for him from playing the latest hits, to old-timey country even the latest rock and roll. From working on WEPG beginning the early hours every morning with the Swap and Shop show, selling advertisement on the side and moving on up into the world of behind the stage jobs, Travis has done it all. His earliest claim to fame was the day he met Bill Monroe backstage at the Grand Ole Opry in October 1994. Never missing a beat, his stardom in music was born. Over the years, Travis, has met with many artists in a wide variety of music, from the Grand Ole Opry to Riverbend, even to the well known, Alabama June Jam, none escaped his attendance. In his accolades he has to his credit featured artists such as Loretta Lynn, Charlie Daniels, Brooks and Dunn, Taylor Swift, Randy Travis, Dolly Parton,Vince Gill, Trace Adkins, George Strait, Toby Keith and many, many more!
Kaitlyn Hickman -- Swap & Shop 8-10am
Born and raised right here in the Sequatchie Valley, from the lovely hamlet of Dunlap, TN... Kaitlyn was more or less born with both the "Country Music" and "Radio" gene, since her father (Travis) was in radio right here at WEPG well before she was born! Kaitlyn grew up in the halls of the radio station and has grown to love it more with every passing year. She's been working behind the scenes and on air at the station now for several years and you can join her along with Travis weekday mornings on Swap & Shop! Not only is Kaitlyn on air each morning, but she also works behind the scenes in the office taking care of everything from sales and billing to bookkeeping, and other day-to-day operations around the radio stations. When she's not on air or in the office, she's busy with her real full-time job as a Mom of three girls! She loves all kinds of music -- not just country! Her tastes include just about anything from the 90's and 2000's and let's not get started on what a huge fan she is of the band Steppenwolf! Her first claim to radio fame was introducing "Born To Be Wild" on the air on the station at about 9-years-old. Don't let the blonde-ish hair fool ya', because she's the organized one on the morning show weekday mornings -- keeping Travis, Steven, Duke, and whoever she's hosting with on-task, on-point, and making sure the show rolls-on! Listen for Kaitlyn on Swap & Shop...Mornings right here on The River!
Mitch Ryder -- Mornings 5am - 8am
Join Mitch Ryder mornings on 104.9 The River before Swap & Shop! Mitch has all of the Valley's Best Country to get your workday started along with updates from ABC News, News 12, and the latest traffic and your Storm Team 12 Forecast! "Hey, Mitch Here! Once a bartender, a customer told me that I should be on the radio, because he thought I could talk to a barrel of pickles. He owned a radio-station and gave my first job... and here I am 30 years later and still having fun. I am married and have two wonderful daughters. We love to travel and if we're not doing that, we enjoy golfing, gardening, hiking, camping and really anything outdoors. Thanks so much for letting me be part of your mornings!"
Sherry Farmer -- Weekdays 10am - 2pm
Sherry Farmer keeps you company during the workday here on 104.9 The River following Swap & Shop! Sherry grew up in St. Louis, Missouri and she graduated from University of Missouri-Columbia with a Bachelors degree in Psychology as well as a Mousetorate from the Walt Disney World College Program! YES! She really did! Well, not to be outdone by Mickey & friends (and to go along with her now long career in radio) she most recently earned her Masters in Communications. Sherry loves making people smile and playing their favorite music while keeping them informed about the artists they love and their local community.Listen to Sherry weekdays from 10am-2pm on 104.9 The River WEPG!
Steve Brewer -- Weekdays 2pm-7pm
Who loves country music, entertainment news, rush-hour traffic? Okay, okay...so two out of three, but he'll make your drive through the afternoon drive home a lot better with plenty of all of that! Steve Brewer's listeners find his warm, friendly style perfect for wrapping up the workday, the rush hour drive and for continued listening at home. Steve is an avid sports fan, When he's not on the radio or taking care of radio/work things; Steve can typically be found watching the big game of the week and yelling at the TV. And by "avid sports fan" -- we truly mean that! He also collects hockey pucks! He's also a big collector of vinyl records, and wants a pet mini-pig. We don't ask...we're afraid he'll say why.
Renee Dubay -- Weeknights 7pm - 11pm
I found my calling when I was 16 and our 4-H club did a fundraiser at a local radio station in my home-state of Minnesota. Since then, I've done radio in Colorado, Ohio, Hawaii, Nebraska, Chicago and Minneapolis, and now here in Tennessee! I still love radio as much as I did when I was 16. I'm married, no kids, but do have a chihuahua and a tabby-cat. I love to cook, bake, play Texas Hold'em, travel, binge watch shows on TV, go to the movies and fish. So happy to still be in radio doing my thang! Tune in and listen for me weeknights here on 104.9 The River from 7pm until 11pm!
Vicki Messer -- Office Manager
Things just wouldn't get done in a house without a Mom to keep everyone in line. Well....the same can be said about a radio station! Thankfully, WEPG has Vicki Messer to keep up with all of our, uhm, messes. (yeah, we went there!). Vicki is a Marion County native who worked for many years as an EMT/Paramedic both here and in Chattanooga. She's the one you want around to revive you should you need CPR -- yes, she's certified and a trainer! She also has many years of office management and bookkeeping experience, so we've enlisted her help around here as our Office Manager to see that bills are paid, accounting is done, and things are handled professionally and in a timely manner! Vicki is always ready to help WEPG's customers and advertisers and she loves country music! While you don't hear her on the radio a lot -- don't let that fool ya! She worked some around WEPG running ballgames and other programs alongside her brother (now owner and morning host) Travis Hickman back in the 80s. Vicki also handles news coverage for WEPG from time-to-time and is the station's social media diva!
Logan Carmichael -- Engineer / Production
If it's broken...he probably broke it! Wait...no... That's not how it works! Logan Carmichael is Chief Engineer, IT guru, troubleshooting ninja, and audio production and creative services wizard for Tennessee Valley Broadcasting's 104.9 The River WEPG and Country Roads 93.3 WSDQ. A native of Whitwell, TN, Logan started in radio at the ripe old age of 11 and came to work at WEPG in 1996. He's worked in other towns like Chattanooga, Atlanta, and just outside of Dayton, OH in Indiana. He came full-circle back to our stations several years back with engineering and production duties and has been here ever since! Logan handles the technical operations of both stations, keeping the radio waves flowing from our towers to your radio....and music going to your web stream or smart speakers in addition to our TV channel! He also handles creative services, production, and programming for the stations -- meaning he's the guy your hear saying our station name between songs and on many of our commercials. Logan also coordinates and runs our seasonal high school football broadcasts of the Marion County Warriors, South Pittsburg Pirates, Whitwell Tigers, and Sequatchie County Indians on his Nickajack Radio Network in cooperation with the radio stations each fall. Oh, and did we mention this is only his part-time job? He also works for several other radio stations in the Chattanooga area and our region both on-air and in engineering in addition to other things. When he's not busy working, he's busy as a full-time uncle raising his niece and nephew. He enjoys listening to all kinds of music (especially Jimmy Buffett -- he's our resident Parrot Head), talking all over the world on his ham radio, watching the Vols, Red Sox, or Braves...and many other hobbies. You can catch Logan filling-in occasionally on Swap & Shop or other shifts, too!